Instagram is a very popular social media website, with more than a billion monthly active users. That means it’s the perfect place for you to grow your business. You can reach new clients, expand your brand, while also getting feedback for your audience. But how can you grow your business on Instagram? Here are some tips and tricks you can use to get leads and increase sales in the long run.
- Use hashtags
Hashtags are great, because they make it easy for others to find your business. Ideally you want to start finding popular hashtags and use them within your content. Go for industry hashtags, if possible. You can also create your own hashtag if you want. Experiment with a variety of hashtags too, as you can use multiple ones with your content.
- Post backstage images
People are always interested in what’s happening behind the scenes. It makes a lot of sense to publish this type of content, since you will get a lot of followers and likes. This will help with business growth on social media, so it’s worth the effort.
- Experiment with image filters
Some image filters are more popular on Instagram when compared to others. Popular filters include Lark, Juno, Clarendon, Ludwig, Gingham, Valencia, Lo-Fi and Amaro. You don’t have to be corporate on Instagram, instead you want to have a bit of fun and encourage audience engagement. Using image filters can definitely help.
- Post at the right time
It’s important to make sure that you post at the right time, when the audience is mostly online. The way you figure that out is via experimenting with different posting times. See when you receive the most likes and follows consistently, then stick to that posting time if possible. You can use social media scheduling tools to post content at that time automatically.
- Try influencer marketing
Using influencers to get more exposure does help quite a lot. Influencers can be a great source of followers, not to mention they can encourage people to buy your products. Usually, influencers have a large audience that trusts them, so you can increase sales via influencer marketing. And yes, Instagram is an ideal platform for this.
- Use geotags
If you want to increase your local discovery and reach people within your city or region, use geotags. This way whenever someone tries to find a post in your city, they will see your content. It’s a good approach if you want to get leads naturally without a lot of effort.
- Post stories often
Posting stories on Instagram is a very good idea, since it constantly brings more attention towards you. Plus, this is the type of exclusive content that people will follow you for. All you need is to start using this feature, and you will see results in no time.
- Run a giveaway
Believe it or not, a great way to gain more followers is to run a giveaway. This helps quite a bit, since people will follow you just for a chance to win. However, if you post great, consistent content, they will remain with you and follow in the long run.
- Encourage your followers to generate content, then share it
Posting user-generated content helps a lot, because it helps fans express themselves. Plus, you can give them a shout-out and they can get more followers. Everyone wins here, which is why it makes a lot of sense to use this type of approach.
- Use strong call to actions
Ideally, you want to have a great call to action in your images, bio and comments. Why is that? Encouraging people to like, follow or visit your website will help a lot. And many of them will do it just because you asked. So yes, you should always use some strong call to actions, since they lead to more engagement and Instagram growth.
- Post often
Consistency is key on social media. After all, Instagram is a volume game, and accounts that post very often are favored in a variety of ways. Of course, you want to maintain great content value as well as consistency. That’s why you want to plan in advance, if possible.
- Conclusion
Instagram can help with business growth, and it definitely helps you get leads and even sales. You just have to take your time, learn how the platform works and experiment with things like posting times, content types and so on. It will take a bit of trial and error, but results can be great. Plus, a strong Instagram presence will help boost your brand’s power online, so it’s a very good idea to focus on that as much as possible!
